It is after all a batty religion Slimboy.
The type/aniti-type thing was not dreamed up by Fred Franz it has a long history going back to the early Church. Medieval and Renaissance religious paintings are larded with 'types' to be interpreted by the faithful for their instruction and faith in Catholic teaching. Modern JW-ism is just not capable of imparting such complexity mainly because it has such a dumb following today and instead of visual symbols for the illiterate, it uses emotive threats of shunning to secure control.
The act of removing the "type /anti-type" has an element of democracy about it, something normally alien to WT behaviour, probably because most JWs including elders and COs and I suspect the GB also, couldn't follow all the significant details found in each story, so they agreed to drop it. Any JW dogma which becomes unpopular or untenable eventually fails. In fact all JW dogma fails but the unpopular stuff fails sooner!
So the GB, for all of their squawking and rattling of their cage, eventually are bound by the hard realities which present themselves like the stagnation of membership numbers in the developed world.
I think that that the change in JW-ism which the OP is discussing has to do with trying to capitalise on what is still working rather than sticking out their necks and forming deliberate executive directions. (Methinks as a symptom of their decline, the GB are becoming passive and led by events rather than doing the leading?) Because there are so few new recruits to the cult due to the reality of the internet, the GB are instead stressing the happy faces of their flock as a means of attracting new punters: all friendly like, "Come and join our club and be a smiley face like we are." I reckon if JWs have happy faces it's because they are now losing faith in JW promises and enjoying the pleasures normal people have like exotic holidays, partying and getting on with work and family life.
The JW religion is increasingly being reduced to a noise in the background. I make this statement because this morning on holiday and having breakfast with my JW son and DIL, the world of nature, politics, history and science seem far more important and interesting to them than does the grubby cult to which they belong.